AndreasandChrisEhrlichbelong to the
          
        
        
          
            international eliteof illusionists.
          
        
        
          They
        
        
          havebeennamed“Magiciansof theYear”
        
        
          twiceanddelight youngandoldalikewith
        
        
          their uniquebrandofmagicduring their
        
        
          tour.Shortlybefore theshow inStuttgart,
        
        
          theEhrlichBrothers talkedabout how
        
        
          it all started, how theybring their ideas
        
        
          to lifeand the technicalwizardrybehind
        
        
          their spectacular shows.
        
        
          Interview
        
        
          
            trends inautomation:
          
        
        
          We’resittinghereon theset of your
        
        
          show inStuttgart.Thesoundcheckand lighting testareunderway.
        
        
          Three40-tonneMegalinersareparked in the courtyard. And
        
        
          tomorrow it’son to thenext city. You’veenjoyeda rapid rise to
        
        
          fame in recent years. Didyouever dream that youwouldoneday
        
        
          fill venuesof thissize?
        
        
          
            ChrisEhrlich:
          
        
        
          Westartedoutwith just asmallmagic setwhen
        
        
          wewere children.Never inourwildest imagination– thoughwith
        
        
          our illusionsyouneedaprettyvivid imagination–wouldwehave
        
        
          believed that thiswouldoneday lead tosuchhugesuccess.One
        
        
          of the cornerstonesof our success isour loveof detail and the
        
        
          determination toalwaysdobetter. After everyshowweanalyse
        
        
          exactlyhow itwent, eliminatepotential for error and improve
        
        
          our illusionswherever possible. Even thoughsomethingmay
        
        
          lookperfect, for us it isnever onehundredper cent perfect.We
        
        
          alwayswant to tryandmakeour shows just that littlebit better.
        
        
          
            AndreasEhrlich:
          
        
        
          For us it’s just thesameasworking in industry.
        
        
          Wealsooperate ina continuous improvement process,whether
        
        
          it’s for small tricksor big illusions.
        
        
          Your showbegins in just a fewhours. Youseemvery relaxed–
        
        
          asdoes theentire crew. Yet everythinghereseems to involvea
        
        
          greatdeal of technical effort.Areyou familiarwithall of the tech-
        
        
          nical detailsorareyou“merely” theartistswhodoall of thecrea-
        
        
          tiveworkand leave the implementationside toyour co-workers?
        
        
          
            ChrisEhrlich:
          
        
        
          Weare thearchitectsof our productionsandwork
        
        
          both inandon them– from the initial idea to thefinal technical
        
        
          implementation. It’salwaysbeen thatway.Athomeweused
        
        
          to
        
        
          Theart
        
        
          of illusion